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The rise and fall of Abercrombie & Fitch and the rich, white frat boy ideal | Culture | EL PAÍS English
![Daniel Murray on Twitter: "Abercrombie and Fitch once ruled malls with a denim fist. But by 2016, they were the most hated retailer in America. So how did such an iconic brand Daniel Murray on Twitter: "Abercrombie and Fitch once ruled malls with a denim fist. But by 2016, they were the most hated retailer in America. So how did such an iconic brand](https://pbs.twimg.com/media/Ft10J3CaUAMBnT6.png)
Daniel Murray on Twitter: "Abercrombie and Fitch once ruled malls with a denim fist. But by 2016, they were the most hated retailer in America. So how did such an iconic brand
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