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New Belgium Brewing Co. + Fat Tire Beer Celebrate 25 Years with Collaborative Fat Tire “Riff-Pack" - Frank B. Fuhrer Wholesale
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The one-day increase is part of an International Beer Day campaign that puts a sobering spin on the normally frivolous fake holiday | Ad Age
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International Beer Day: Fat Tire six-pack price raised to $100 to highlight carbon-neutral certification, climate change | Fortune
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New Belgium Fat Tire Amber Ale is First Carbon Neutral Beer Nationally Distributed in US | Brewbound
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