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Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
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The Logo / Brand Name of HUGO BOSS on Shop Facade Exterior in Be Editorial Image - Image of glass, german: 118658140
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Comedian Joe Lycett legally changes name to Hugo Boss to protest fashion house | London Evening Standard | Evening Standard
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Why Joe Lycett changed his name to 'Hugo Boss' in protest - and what time Got Your Back is on Channel 4 tonight
![Berlin, Germany - june 09, 2018: The logo / brand name of HUGO BOSS on shop facade exterior in Berlin, Germany Stock Photo - Alamy Berlin, Germany - june 09, 2018: The logo / brand name of HUGO BOSS on shop facade exterior in Berlin, Germany Stock Photo - Alamy](https://c8.alamy.com/comp/P12KK5/berlin-germany-june-09-2018-the-logo-brand-name-of-hugo-boss-on-shop-facade-exterior-in-berlin-germany-P12KK5.jpg)
Berlin, Germany - june 09, 2018: The logo / brand name of HUGO BOSS on shop facade exterior in Berlin, Germany Stock Photo - Alamy
![Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN](https://media.cnn.com/api/v1/images/stellar/prod/200302124308-joe-lycett-file-restricted.jpg?q=w_3000,h_2000,x_0,y_0,c_fill)