Adidas treats esports deals like media partnerships, not sponsorship deals
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FIFA
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:focal(975x945:977x943)/origin-imgresizer.eurosport.com/2015/12/16/1752830-37054766-2560-1440.jpg "Scandale : Adidas évoque pour la première fois une possible fin de son sponsoring avec la Fifa - Eurosport")
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Le Coq Sportif Atlético Mineiro 2020 Home Black Sponsor Jersey - FutFanatics
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